TikTok marketing that turns views into sales.

TikTok's ad platform puts your business in front of people who are not searching for you yet, in a feed they scroll for fun. That makes it closer to Meta than to Google Ads. The businesses that do well treat TikTok as a creative channel first and a media channel second: they make videos that look like they belong in the feed, test lots of them, and judge the results on orders and enquiries, not views.

The video is the targeting

On TikTok, the video does most of the targeting. The algorithm shows each ad to the people who keep watching, so the first two seconds decide your cost per sale more than any audience setting. We write the hooks before the camera rolls, film UGC content and creator videos in our Grey Lynn studio, and cut several openings for every idea so TikTok can find the strongest. Our social media video team then edits each one to look like it belongs in the feed.

Counted properly from day one

Browser privacy changes mean a pixel on its own misses a share of purchases and leads. We set up the TikTok Pixel alongside the server-side Events API before launch, then check that purchases and leads come through and match your store or CRM. Without it, TikTok optimises towards the wrong people and the account gets scaled on numbers nobody should trust.

Spark Ads and creators

Spark Ads let you run an organic post as an ad, from your own account or from a creator who gives you permission, so the views, likes and follows stay on the original video. We decide which posts to boost from the numbers, brief creators when a product needs a real face, and keep every claim accurate. We never present a paid creator as a real customer. New to creator content? Our guide to what UGC is explains how it works.

Where TikTok fits with Meta and Google

TikTok rarely works best on its own. It is good at putting your product in front of new people, Meta ads are strong at bringing back the people who visited your site, and Google Ads catch the searches for your brand that often follow. When one team runs all three from one plan, budget follows the return instead of being split by habit between agencies, and the same shoot can be cut for TikTok, Reels and Stories.

Measured on orders, reported live

Every TikTok campaign is tracked through to orders, enquiries and revenue in Refined Analytics, next to your other channels, with a weekly note that says what moved, what we changed and what we are testing next. You talk to the media buyer and the editor, not an account manager relaying notes. If a video is tiring or TikTok stops paying its way, you hear it from us first. Want organic posting too? Our social media marketing team runs that from the same studio.