Google Shopping agency for NZ online stores.

Google Shopping puts your product, price and store name in front of people who are already comparing what to buy. Done well, it is one of the most direct ways to sell online. Done badly, it quietly spends your budget on products that never pay. The difference is rarely the campaign type. It is whether the feed tells Google exactly what you sell, whether tracking reports real orders, and whether bids reflect what each product earns. Shopping usually runs alongside Search, so we plan both as part of your Google Ads management and stop them competing for the same clicks.

The feed is the campaign

Shopping ads are built from your product data, not keywords, so the feed decides which searches you show for. We set up or take over Google Merchant Center, verify your site and fix disapprovals and policy warnings, then improve the data Google matches on: titles written the way people search, product types, Google product categories, GTINs, brand, colour and size. On Shopify that runs through the Google & YouTube app, a dedicated feed app or a supplemental feed, depending on how much control the catalogue needs. Custom labels then mark margin, price band, season and best sellers, so campaigns can treat each group differently.

Standard Shopping, Performance Max, or both

Performance Max uses Google's automation to show your products across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. It can scale well, but it gives you less control and less visibility than Standard Shopping. We split the catalogue into asset groups by category or margin, guide it with audience signals from your own customer lists and site visitors, and stop brand searches flattering the results. Standard Shopping still earns its place for testing, tight budgets and products that need careful bids. We use each where it pays, and tell you when one of them is not.

Bidding on margin, not just revenue

The same return on ad spend can be healthy on one product and a loss on another. Most stores carry a mix of high- and low-margin lines, so one ROAS target across the whole catalogue overspends on some products and starves others. We group products by margin with custom labels, set targets for each group and move budget weekly to the products and categories that actually make money. If you are not sure what counts as a good ROAS for your store, we work it out from your margins before we spend.

Creative from our own studio

In Shopping, the product photo is often the first thing people compare, and Performance Max needs images, logos, copy and video for every asset group. Without them, Google fills the gaps with automatically generated assets. Our in-house team shoots product photography, lifestyle images and short video, cut to the sizes each placement needs, and the same shoots feed your Meta ads and email. Because the people shooting sit beside the people reading the data, new creative is planned around the products that are already selling.

Tracking and reporting you can trust

Google bids towards whatever you tell it is a conversion, so tracking comes before budget. We set up server-side tagging, enhanced conversions and purchase values from your store, so Google learns from real orders rather than patchy browser data. Every account then reports through to orders, revenue and return in Refined Analytics, with a weekly note on what moved, what we changed in the feed and campaigns, and what we are testing next. Shopping also works harder as part of a full ecommerce marketing plan, with Meta, email and SEO run by the same team.