Question 1

What services does Refined offer?

Accepted Answer

Four studios under one roof: digital marketing and growth (SEO, Google Ads, Meta Ads, social and ecommerce marketing), production (video, photography, social video and UGC), development (websites, Shopify and conversion rate optimisation) and business strategy (growth consulting and brand positioning).

Question 2

Do I need to use more than one service?

Accepted Answer

No. Plenty of clients start with one channel, such as search or a new website. The advantage of one team is that when you add more, the content, ads, site and reporting already work together instead of being stitched across several agencies.

Question 3

Which marketing service should I start with?

Accepted Answer

Start with the channel closest to a sale. If people already search for what you sell, that usually means Google Ads or SEO; if they don't, Meta ads and content create the demand; and if your website is losing visitors, fix that first. Our free strategy looks at your market and current marketing and recommends the few things most likely to move leads or sales first.

Question 4

Do you guarantee results?

Accepted Answer

Yes. If you don't get results, you don't pay. We agree the measure with you up front, whether that is leads, sales or revenue, and report against it live in Refined Analytics.

Question 5

Who will I actually work with?

Accepted Answer

The people doing the work. Our strategists, media buyers, developers, photographers and editors all sit in the same Grey Lynn studio, so you talk to them directly rather than through an account manager.

Question 6

What is digital marketing?

Accepted Answer

Digital marketing is any marketing that reaches customers online, including search engines, paid ads on Google and social platforms, email, social media, websites and video. Its advantage over traditional advertising is that almost everything can be measured, so budget can move to what brings in leads and sales. Refined runs all of these from one team in Grey Lynn, Auckland.

Question 7

How much does digital marketing cost?

Accepted Answer

It depends on the channels you use, your media budget and how much creative and web work is needed. Ad spend goes to the platforms, and agency work is scoped separately to what your plan needs. We scope every engagement after the free strategy and tell you plainly if a channel is unlikely to pay for itself.

Question 8

What are the main types of digital marketing?

Accepted Answer

The main types are search engine optimisation (SEO), paid search such as Google Ads, paid social such as Meta ads, social media marketing, content and video, email marketing, and websites built to convert. Most businesses need a mix, chosen by where their customers are and how close each channel sits to a sale. Refined runs all seven from one team.

Question 9

What is performance marketing?

Accepted Answer

Performance marketing is marketing judged on measurable results, such as leads, sales or return on ad spend, rather than reach or impressions, with budget moving to whatever brings in revenue. Refined works this way across every channel: we agree the measure with you up front and report against it live in Refined Analytics.

Question 10

Do you offer digital marketing services outside Auckland?

Accepted Answer

Yes. We are based in Grey Lynn, Auckland, and provide digital marketing services to businesses across New Zealand, including SEO and paid media for businesses in Wellington and Christchurch, and shoots on location nationwide.

Digital marketing services for New Zealand businesses.

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Digital Marketing & Growth

Production

Development

Business Strategy