Conversion rate optimisation NZ that pays for itself.

Conversion rate optimisation is the discipline of getting more enquiries, orders or bookings from the visitors you already have. It is the cheapest growth most businesses never buy, because it is easier to be sold more traffic than to ask why the current traffic leaves. Every one percent lift in conversion makes every dollar you spend on SEO, Google Ads and Meta ads work harder, which is why our CRO team sits in the same Grey Lynn studio as the people running those channels. We work with service businesses, B2B companies and online stores across New Zealand, and we measure the work the same way every time: on the enquiries and revenue that reach your bank account, tracked live in Refined Analytics.

Tracking first, or nothing else counts

Most sites we audit cannot answer a simple question: which pages and channels produce enquiries, and how many? Forms fire twice, purchases are missed, and ad platforms report numbers that do not match the till. Before we change a word, we fix GA4, set up server-side tracking and conversion APIs and agree what counts as a conversion. That gives a baseline you can trust, so when a page changes you know whether it worked. It also means every CRO win shows up in your SEO and paid media reporting, because they are reading the same data.

Research before opinions

Analytics shows where people leave. Heatmaps and session recordings show what they were doing when they left. Surveys, reviews and your sales team's inbox show what they were worried about. We put those together to understand why a page loses people, then rank fixes by expected impact, the confidence the research gives us and the effort to build. High-traffic pages close to the point of conversion, such as product pages, checkouts, pricing and enquiry forms, usually come first. We do not test button colours while the content is the problem.

Content is the biggest lever: the Proferlo lesson

Proferlo Furniture had steady traffic and a store that was not converting it. We did not redesign the site or add ad spend. We rewrote and restructured the content across collections and product pages so each one answered what shoppers were asking, showed proof of quality and made the next step obvious. Once that content was live, online revenue rose on the same traffic. That pattern repeats across most sites we see: the words, structure and evidence on a page matter more than the layout around them. Our CRO work therefore starts with copy and messaging, written by people who understand your product, and uses design and development to make the content land.

Testing where traffic allows, fixing where it does not

A/B testing needs enough visitors and conversions to give a reliable answer, so high-traffic stores and lead-generation sites can run a steady programme of tests on their key pages. Lower-traffic sites still benefit: research-led fixes to forms, speed, messaging and page structure are shipped directly and measured against the baseline. Either way, tests are set up to Google's guidance, time-limited and never cloaked, so CRO helps rather than hurts your SEO. Many improvements, such as faster pages and clearer content, lift rankings as well as conversion. For paid campaigns we build dedicated landing pages that match each message, which usually convert better than sending ad traffic to a homepage.

Built by the same team, reported live

The weakness of most CRO is the handover: an agency writes recommendations and someone else never builds them. Our writers, designers and developers work on Shopify, Webflow and WordPress every day, so a finding becomes a live change quickly, built properly and tracked. Conversion rate, enquiries and revenue by page and channel appear in Refined Analytics as they move, and you hear from us weekly on what we tested, what won, what we rolled out and what is next. If the platform itself is holding you back, we will tell you, and our website team can rebuild it. Usually, though, the biggest gains are already waiting on the site you have.