Landing page design that turns clicks into customers.

A landing page is the page people arrive on after clicking an ad, built to do one job: turn that click into an enquiry, a booking or a sale. It is not your homepage, which has to serve everyone, and it is not a general service page trying to rank for everything. For New Zealand businesses running Google Ads or Meta ads, the landing page has as much say in the return as the targeting and bidding, because it is where the money spent on each click is either converted or wasted.

Message match: pick up where the ad left off

People click an ad because of a specific promise: a price, an offer, a product or an answer to what they searched. If the page leads with something else, they leave. We write the headline and first screen to repeat that promise in the same words, show the same product or offer and carry the look of the ad, so the visit feels like one step rather than a detour. On Google Ads, landing page experience is also one of the factors Google uses to judge ad quality.

One goal per page

A landing page earns its keep by asking for one thing. We drop the main menu and unrelated links, keep one call to action and repeat it down the page, and use every section to answer a doubt that stops people acting: what it costs, how it works, whether other customers were happy, what happens after they enquire. Where a business has several offers or audiences, each gets its own page rather than one page trying to serve them all.

Mobile-first, fast and built properly

Most people will see the page on a phone, especially from Meta ads, so we design for a phone first and a laptop second. Pages are built by our own developers in Webflow, Shopify or WordPress, kept light so they load quickly, and set up so your team can change a headline or a price without breaking the layout. Forms ask only for what you need and connect to your inbox, CRM or booking system.

Tracking and A/B testing

Before any spend reaches a page, we set up and test GA4, Google Ads conversions and the Meta Pixel with Conversions API, so every enquiry and sale is credited to the campaign and ad that produced it. Once traffic is flowing, we A/B test headlines, offers, page length and forms where volumes allow, and carry the winners into the next page. It is the same discipline as our conversion rate optimisation work, applied to pages built for paid traffic.

Creative from our own studio, reported live

Stock photos make a page look like everyone else’s. Our in-house production team shoots the product photography, short video and brand imagery a page needs, and can capture it in the same shoot as your ad creative, so what people click on is what they land on. We cover how the pieces fit together in From scroll to sale: aligning creative, landing pages and measurement. Results report live in Refined Analytics, with a weekly note from the people doing the work.