Ecommerce website design for NZ brands, built to sell.

An online store has one job: turn the people who arrive into people who buy, at a margin that leaves room to grow. Most ecommerce website design in New Zealand is briefed as a design project and judged on the day it launches. We brief it as a sales project and judge it on orders. That changes the platform we recommend, the pages we design first, the content we write and shoot, and what gets connected before go-live. Most developers hand over a theme and leave the marketing to someone else. We plan the store around the SEO, Google Shopping and Meta ads, content and Klaviyo email flows that will drive its sales, because the same team runs them after launch, so there is nobody to blame but ourselves if it does not sell. As a Shopify Partner based in Grey Lynn, Auckland, we build stores for brands across New Zealand and, where they trade there, Australia.

Why we usually recommend Shopify

Shopify is hosted, secure and handles payments, shipping and GST without a developer on call. It scales from a first range to thousands of SKUs, its checkout is one of the highest converting in the world, and its app and integration ecosystem covers almost every tool a New Zealand brand uses. We are a Shopify Partner and build on it daily, which means we know where the platform needs setting up properly: duplicate collection URLs, canonical tags, image weight, app bloat and the tracking gaps that break attribution. If you already have a store and need theme work, a migration or custom features, our Shopify development team handles that too. We also build on WooCommerce and Webflow, the platforms behind our website design work, when a content-heavy site or an unusual range suits them better, and we will tell you which before you spend.

Design the moments that sell: product page, cart, checkout

Homepages get the attention in design reviews, but most shoppers never see yours. They land on a product or collection page from Google, an ad or an email, and decide there. So we design those pages first: imagery that shows the product in use, copy that answers the questions a shop assistant would be asked, reviews, shipping and returns where they are needed, and a clear path to the cart. The cart and checkout are tested on real phones with real payment methods, because a store that loses people at the last step is just an expensive catalogue.

Content and conversion: the Proferlo lesson

Proferlo Furniture sells beds, storage and living room furniture online across New Zealand and Australia. The store had traffic but was not converting it. We rewrote and restructured the content across collections and product pages so each one answered what shoppers were asking and made the next step obvious. With Meta and Google running alongside it from the same team, the business saw 3x online revenue growth after 60 days. The lesson for any store build is simple: launch with content written and shot to sell, not supplier descriptions and placeholder images.

Ready for search, Shopping, Meta and email on day one

A store that launches without its product feed, tracking and email flows connected starts behind. We structure collections and product pages for search, write titles and descriptions to rank, add product structured data and map redirects from any old URLs. The product feed is connected to Google Merchant Center and Meta catalogues, GA4 and the Conversions API are installed and tested, and Klaviyo is set up with welcome, abandoned cart and post-purchase flows. When the store goes live, the marketing can start the same day, and every order is attributed to the channel that produced it.

Measured on orders, reported live

Every store we build reports into Refined Analytics: orders, revenue and return by channel, campaign and page, live rather than in a monthly PDF. After launch we stay on to look after updates and new products, run conversion rate optimisation to lift the store's sales, and manage SEO, Google Shopping, Meta ads and email if you want one team across all of it. You hear from us weekly on what moved and what we changed, and you deal directly with the people doing the work. If the store is not earning, you will know first, and so will we.