Shopify developers in NZ for stores that sell.

A Shopify developer builds and customises stores beyond what the theme settings allow: custom Liquid sections and templates, app set-up and integrations, migrations from other platforms, speed fixes and technical SEO. That is the job description. The point of the job is different. Every hour of development should make the store faster, easier to run or better at turning visitors into orders, and you should be able to see which. We are Shopify experts and a Shopify Partner based in Grey Lynn, Auckland, working with brands across New Zealand, and our developers sit beside the strategists, designers and media buyers who grow the stores they build. So the work is planned around your SEO, the landing pages your Google Ads and Meta ads send traffic to, your content and your Klaviyo email flows, which most Shopify developers leave to someone else. It is also why we set up tracking so your marketing can measure sales accurately, and why we report on orders rather than tickets closed.

Custom theme development that stays editable

Most brands outgrow their theme's settings long before they outgrow Shopify. The answer is not a new theme every year, it is custom sections, blocks and product templates built in clean Liquid and wired to metafields and metaobjects, so your team can add a comparison table, a size guide or a bundle without a developer. Everything we build stays editable in the Shopify theme editor and is documented, so the next person to touch it, whether that is us or someone else, understands it. We customise existing themes where that is the sensible route and build bespoke where the brand needs it. For a brand new store, the design side runs through our Shopify website design service, and sites that do not sell online sit with our website design team.

Migrating to Shopify without losing your rankings

We move stores to Shopify from WooCommerce, WordPress and other platforms, bringing products, variants, customers, orders and content across where the platforms allow. The part that protects your revenue is the part most migrations skip: a 301 redirect mapped for every old URL, SEO benchmarked before cut-over and checked again after, and tracking rebuilt so the first week on the new platform is measured properly. A migration should be invisible to Google and to your customers, and visible to you only as a store that is easier to run.

Speed, Core Web Vitals and the app problem

Slow Shopify stores are usually slow for the same reasons: oversized images, leftover code from uninstalled apps, render-blocking scripts and too many third-party tags. We audit your theme, apps and scripts to find what is actually slowing the store down, then fix the issues that affect Core Web Vitals: image sizing and lazy loading, dead app code removed, scripts deferred, fonts and third parties loaded sensibly. We also fix theme bugs, broken layouts and tracking problems while we are in there. Faster pages convert better and rank better, so speed work pays twice.

Shopify SEO, apps and Klaviyo set up properly

Shopify is a solid base for SEO but it needs setting up. We structure collections, add product schema, manage canonical tags and handle the duplicate product URLs Shopify creates through collection paths, and we can run ongoing SEO alongside the store work. On the app side we connect reviews, loyalty, accounting, inventory, shipping and fulfilment tools, Google and Meta sales channels, and Klaviyo for email, with clean event data so flows fire on the right behaviour. Then we audit what is installed and remove what is not earning its place. Fewer, better-connected apps make a faster store and a clearer picture of what is selling.

Tracking, support and what happens after the work

Every store we build or take on gets GA4, Google Ads conversions and the Meta Pixel with Conversions API set up and tested, with the product feed connected to Google Merchant Center and Meta catalogues. Because the same team builds the store and runs the ads, tracking and product data are set up to work together, and orders appear in Refined Analytics attributed to the channel that produced them. After launch we provide ongoing Shopify support for updates, new sections, app changes, fixes and improvements. You deal directly with the people doing the work, and support can be combined with SEO, conversion rate optimisation and ads so the store keeps getting better, not just maintained.