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From ambitious start-ups to established names, one in-house team turns creative into customers.
TRUSTED BY NZ BRANDS
Join the businesses already seeing real results with Refined
Social media content creation NZ
Social media content creation is planning, shooting and editing the photos, videos and graphics a brand posts on social. Refined does it for New Zealand brands in batch shoot days with an in-house Auckland crew: short-form video, photography and UGC built to post, and built to sell.
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WHY REFINED
A growth team with a production studio inside it.
We started Refined because businesses kept being sold the same recycled packages by agencies they never actually spoke to. So we built the opposite: a Kiwi-owned team in Grey Lynn where the strategists, media buyers, developers, shooters and editors sit together, and you talk to all of them.
Everything in-house
Strategy, film, photo, websites and paid media from one team. Creative is built around what the data says, not handed over by a separate studio.
Direct access
You work with the people doing the work. No account managers passing messages along.
Bespoke, not packaged
Every plan is scoped to your market and margins. If a channel will not pay its way for you, we say so before you spend.
Reported live
Enquiries, orders and return on spend in Refined Analytics as they happen, with a weekly report that says what we did and what we are changing next.
LET'S TALK GROWTH
Ready to see what your marketing could be doing?
Book a free strategy call. We will look at your current setup and tell you honestly where the biggest wins are.
How we report
You always know what is happening, and why.
No black box and no monthly PDF that arrives too late to act on. Refined Analytics shows enquiries, orders and return on spend as they happen, and a weekly report from the people doing the work explains what we changed and what is next.
Refined Analytics
One live dashboard across ads, search, email and site, tied to revenue rather than clicks.
Tracking done first
Server-side tracking and conversion APIs set up before campaigns go live, so the numbers can be trusted.
Direct line
Your strategist, media buyer and producer are the people on the call, not an account manager relaying notes.
Reporting cadence
Live
Always on
Refined Analytics dashboard
Spend, enquiries, orders, return by channel and campaign
Weekly
Performance report
What moved, what we changed, what is being tested next
Monthly
Review call
Results against plan, creative review, budget decisions
Quarterly
Roadmap reset
Priorities for the next quarter, new channels, new shoots
Measured on revenue · Reported by the people doing the work
FAQ
Social content questions, answered straight
What New Zealand brands ask us before booking a shoot.
What does a social media content agency do?
It plans, produces and edits the photos, videos and graphics your brand posts on social. At Refined that covers content strategy, a content calendar, captions, batch shoot days and editing by our in-house Auckland team. The result is a steady library of on-brand content ready to publish.
Do you create both photo and video content?
Yes. Our in-house team shoots photography and video in the same session, covering product, lifestyle, behind-the-scenes and short-form reels, at your premises or on location around Auckland.
Can you create content for TikTok, Instagram and LinkedIn?
Yes. We shoot vertical, square and landscape formats so one shoot can be edited for TikTok, Instagram, Facebook and LinkedIn.
How much content do we get from a shoot day?
It depends on your plan and the mix of formats, since an edited reel takes more work than a single photo. We agree the number and type of deliverables up front in your proposal, so there are no surprises after the shoot.
How much does social media content creation cost?
It depends on how much content you need, how often we shoot and which formats you want, such as photos, reels, carousels or graphics. We scope after understanding your goals and show you where every hour goes. There are no packages.
Can you post the content for us as well?
Yes. If you want us to schedule, publish and manage your accounts, that is covered by our social media management service, and the same team handles both so nothing is lost between the shoot and the post.
Who owns the content you create?
Usage rights are agreed in your proposal before any work starts, so you know how the content can be used, including on organic social and in paid ads. After you request a strategy, a strategist reviews your business and market and talks you through where the opportunities are.
What social media content works best on Instagram and TikTok?
Content that feels native to the feed: short vertical video with a hook in the first seconds, real people, products in use and behind-the-scenes moments, plus photography and carousels that people save and share. What works best for your brand is something we test, then shoot more of.
Should we post photos or videos?
Both, in most cases. Short-form video is generally the best way to reach new people on Instagram and TikTok, while photography and carousels keep the grid looking like your brand and give people something to save. We shoot both in the same session, so you are not choosing between them.
What is the difference between a content creator and a content agency?
A content creator is usually one person who shoots, edits and often appears in the content. A content agency like Refined plans content around your goals, runs batch shoots with a crew, edits for each platform and can run the paid campaigns behind it, so the content is tied to results rather than just posted.
Measured onEnquiries and orders, not just posts
OwnershipKiwi-owned and operated
StudioGrey Lynn, Auckland
ReportingLive in Refined Analytics
On the feed
Content that stops the scroll and still looks like the brand.
Planned, shot and edited by the Refined crew for Kiwi Sheepskins and Proferlo Furniture. The same content runs organically and as paid creative.
Kiwi Sheepskins
Proferlo
Proferlo
Kiwi Sheepskins
Proferlo
Proferlo
10x
Return on Kiwi Sheepskins' first-ever Meta campaign
3x
Proferlo Furniture online revenue growth after 60 days
The problem
Most social content is made to fill a calendar, not to sell.
New Zealand brands are sold a number of posts per month and a drive full of stock images. Here is what usually goes wrong, and how we make content differently.
What usually goes wrong
- –Stock images and templates that look like every competitor
- –One freelancer, one style, no plan behind it
- –Reels with no hook and no reason to keep watching
- –Content that cannot be reused in ads because nobody planned for it
- –Shoots that produce beautiful files and no sales
What we do instead
- ✓Plan the calendar around what the content needs to earn
- ✓Shoot photo, video and UGC in batch days so one shoot fills weeks
- ✓Write hooks and captions before the camera rolls
- ✓Edit vertical, square and landscape for each platform from one shoot
- ✓Make the best content do double duty as paid creative
Selected work
Content shot for the feed.
UGC, talking heads, product films and stills from our own shoots. Tap any film to watch it with sound.
3x
Proferlo online revenue growth after 60 days
10x
return on Kiwi Sheepskins’ first-ever Meta campaign
UGC + shoots
Proferlo: creator content, professional social shoots and always-on posts
Watch
Watch
Watch
Watch
What is included
Social media content production, from one Auckland crew.
Strategy, shoot days, editing and captions from the same people in Grey Lynn. Nothing is briefed out to a freelancer who has never seen your product.
Short-form video
Reels and TikToks planned, shot and edited vertical, with hooks written before the camera rolls.
UGC content
Creator-style content that feels native to the feed and doubles as your best-performing ad creative.
Product and lifestyle photography
Stills for the grid, your website and your ads, shot in the same session as the video.
Carousels, stories and graphics
On-brand carousels, stories and graphics designed to be saved and shared, then scheduled and posted if you want us to.
Ad creative
Every shoot is planned so the strongest content can run as Meta ads, tracked to orders and enquiries.
Brand film
When a launch or a campaign needs more than a reel, the same crew shoots cinema-quality film.
How it works
Six steps from a content plan to a feed that sells.
The same framework on every account, scoped to your market. Nothing is set and forgotten.
01
Audit
Your current feed, your competitors and what your customers stop to watch, so we know what is worth making.
02
Plan
Content pillars, formats and a monthly calendar built around launches, seasons and the sales you need.
03
Script
Hooks, shot lists and captions written before the shoot, so every piece has a job to do.
04
Shoot
Batch shoot days at your premises or on location: photo, video and UGC in one session with our in-house crew.
05
Edit
Cut, graded and captioned for each platform by the people who shot it, delivered ready to post.
06
Compound
We watch what performs, feed it back into the next plan and put the winners behind paid budgets.
What it costs
Content creation, priced on the work and shown to the hour.
No packages and no hidden fees. Your plan is set by how much content you need, and you see where every hour goes: planning, shoot days, editing and design.
Request a strategyFormats
Photos, reels, carousels, UGC and graphics each take different work. An edited reel is more than a single still.
Shoot days
How often we shoot, where, and whether talent or creators are involved.
Volume
How many finished pieces your calendar needs each month, and on how many platforms.
Reuse
Whether content is also cut for ads, your website and email, which changes how we plan the shoot.
“Blown away. We did not expect the quality to be that good.”
Gorran Marusich, Managing Director, Kiwi Sheepskins
Read the case study“Their ability to orchestrate content, performance and strategy simultaneously in one unified approach is exactly what modern marketing should look like.”
Allen Li, Director, Proferlo Furniture
Read the case studySocial media content creation in New Zealand
What good social media content looks like for a New Zealand brand.
Social content has one job: make someone stop, feel something about your brand and take a step towards buying. Everything else is decoration. Most content misses because it is made to fill a calendar, by someone who has never met the product, with no plan for what happens after the post. We make content the other way round: plan the outcome, then shoot for it, with the same crew that plans your paid media and manages your channels.
Plan the content around the sale
Before a shoot is booked we agree what the content is for: a launch, a season, a hero product, a steady stream of enquiries. That sets the formats, the hooks and the shot list. It also means every piece has somewhere to go after it is posted, whether that is a Meta campaign, your website or an email. Proferlo Furniture saw 3x online revenue growth after 60 days with new content live across their store and channels, because the content was planned to sell, not just to look good.
Batch shoot days with an in-house crew
Our crew shoots photography, short-form video and creator-style UGC in the same session, at your premises or on location around Auckland and further afield. One batch day fills weeks of calendar. Because the crew sit in the same Grey Lynn studio as the strategist and the media buyer, they know what the content needs to do and shoot for it. Kiwi Sheepskins' two shoots, one lifestyle and one product, gave them a feed that finally looked like their brand.
Hooks, captions and edits for each platform
A reel without a hook is just a file. We write the hooks and captions before the camera rolls, then edit for each platform: vertical for Instagram and TikTok, square for Facebook, landscape for LinkedIn. Pacing, audio and on-screen text are tuned to how each platform is actually watched, which is usually with the sound off. Content is delivered captioned and ready to post, or scheduled and published for you under our social media management service.
Content that doubles as ad creative
The best organic content is also the best ad creative, because it earns attention rather than interrupting. We plan every shoot so the strongest pieces can run as Meta ads with proper audiences behind them. Kiwi Sheepskins got a 10x return on their first-ever Meta campaign using content from the same shoots that fed their feed.
Measured on what it earns
Content is judged on saves, shares and clicks and, most of all, on the enquiries and orders it leads to, tracked in Refined Analytics. You see what each format and each shoot returned, and we feed that back into the next plan so the calendar gets sharper every month. Usage rights are agreed in your proposal before any work starts, so you know exactly how the content can be used. Read the Kiwi Sheepskins and Proferlo Furniture case studies, or request a free content strategy and we will show you where to start.