Privacy Policy

Refined Group (S Growth LTD) ("Refined", "we", "us") is a growth agency based in Grey Lynn, Auckland, New Zealand. This policy explains how we collect, use, store and share personal information through www.refinedgroup.co.nz and when you contact us. We handle personal information under the New Zealand Privacy Act 2020 and its Information Privacy Principles.

Who to contact

Our privacy officer is Alexander Sharman. Email alex@refinedgroup.co.nz with any privacy question or request.

What we collect

When you fill in a form on our website, for example to ask for a free growth strategy or to get in touch, we collect:

• your name and email address
• your phone number, business name and website address, if you give them
• a message or details about your project, if you add them
• the service you are interested in, and which page or button you used to open the form. Some forms record this automatically.

When you email us, we collect your email address and anything you include in the message.

When you browse our website, we and the services we use automatically collect technical information. This includes your IP address, browser and device type, the pages you visit and how you use them, and the website that referred you. See "Analytics, cookies and session recording" below.

We collect personal information directly from you. We do not ask for sensitive information, so please do not include it in a message.

Why we collect it

We use your information to:

• reply to your enquiry and arrange a call
• prepare the free growth strategy you ask for
• provide, manage and invoice our services if you become a client
• understand how people use our website, and improve it
• measure how well our advertising works

We will only send you marketing emails if you have agreed to receive them. You can unsubscribe at any time.

We do not sell your personal information.

Who we share it with

We share personal information only with the service providers that run our website and business tools, and only so they can provide those services:

• Webflow hosts our website, processes form submissions and keeps a copy of them.
• HubSpot stores enquiries in our customer relationship management (CRM) system.
• Google provides our email, Google Tag Manager and Google Analytics.
• Stape hosts our server-side tagging at sst.refinedgroup.co.nz.
• Microsoft provides Microsoft Clarity.

We may also disclose information if the law requires it, or to protect our rights.

Some of these providers store information outside New Zealand, for example in the United States. Where we send personal information overseas, we take reasonable steps to make sure it is protected in a way that is comparable to the Privacy Act 2020.

Analytics, cookies and session recording

Our website uses Google Tag Manager to run measurement tools. It loads through our own server-side tagging address, sst.refinedgroup.co.nz, which Stape hosts for us. The tools it runs are:

• Google Analytics 4, which counts visits, shows which pages people use and records when a form is sent.
• Google's conversion linker, which sets a cookie used to measure our Google advertising. If you arrive from a Google ad, it stores details of that click.
• Microsoft Clarity, which records how visitors use our pages, such as clicks, scrolling and mouse movement. We see this as session replays and heatmaps, which help us improve the site.

These tools use cookies and similar technologies. On our website they set Google Analytics cookies (_ga, and _ga_ followed by an ID), a Google advertising cookie (_gcl_au) and Clarity cookies (_clck and _clsk). Microsoft may also set cookies on its own domains, clarity.ms and bing.com.

You can block or delete cookies in your browser settings. The website will still work, but some measurement will not.

Services that load on our pages

To display the site, your browser loads fonts, scripts and images from these providers. They receive your IP address and basic browser information when it does:

• Webflow, our host and content delivery network (cdn.prod.website-files.com, d3e54v103j8qbb.cloudfront.net)
• Google Fonts and Google Hosted Libraries (fonts.googleapis.com, fonts.gstatic.com, ajax.googleapis.com)
• Fontshare, which serves the Switzer font (api.fontshare.com, cdn.fontshare.com)
• jsDelivr, cdnjs and unpkg, which serve open-source scripts (cdn.jsdelivr.net, cdnjs.cloudflare.com, unpkg.com)

Our videos are hosted on Webflow. Our pages also link to other websites, such as our clients' websites and Instagram accounts. Those sites have their own privacy policies.

How we store and protect it

Form submissions are emailed to us and stored in HubSpot, our CRM. Webflow also keeps a copy in our website account. Access is limited to people who need it for their work. We take reasonable steps to protect personal information from loss, misuse, and unauthorised access or disclosure.

If a privacy breach causes, or is likely to cause, serious harm, we will notify the Privacy Commissioner and the people affected, as the Privacy Act 2020 requires.

How long we keep it

We keep personal information from enquiries for 3 years, then delete it. If you become a client, we keep your information for as long as we need it for the purposes above, or as long as the law requires.

Your rights

You can ask for a copy of the personal information we hold about you, and ask us to correct it. Email alex@refinedgroup.co.nz. We will respond within 20 working days, as the Privacy Act 2020 requires.

If you are not happy with how we have handled your information, please contact us first so we can try to put it right. You can also complain to the Office of the Privacy Commissioner at www.privacy.org.nz.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.