WordPress developers in NZ for sites that perform.

A WordPress developer builds, extends and looks after WordPress sites: custom themes and blocks, WooCommerce stores, plugins and integrations, migrations, speed fixes, security and updates. That is the job description. The point of the job is different. Every hour should make the site faster, safer, easier to edit or better at turning visitors into enquiries and sales, and you should be able to see which. We are an Auckland team based in Grey Lynn, working with businesses across New Zealand, and our developers sit beside the strategists, designers and media buyers who grow the sites they build. So the work is planned around your SEO, the landing pages your Google Ads and Meta ads send traffic to, your content and your email flows, which most WordPress developers leave to someone else. It is also why we set up tracking before launch, and why we report on enquiries and sales rather than tickets closed.

Custom themes and block builds your team can edit

Most WordPress sites run on a bought theme stretched well past what it was built for, propped up by a long list of plugins. The fix is rarely another theme. It is a theme built for your brand, with custom blocks and patterns in the block editor (Gutenberg), so your team can build a landing page, add a case study or update a price list without a developer and without breaking the design. If your team already knows a page builder, we can work with it and keep it tidy. Everything is documented, so the next person to touch the code understands it. New sites start with our website design process, and if you mainly sell products, our Shopify developers will tell you honestly whether WooCommerce or Shopify suits you better.

Migrations and redesigns that keep your rankings

We move sites to WordPress from Wix, Squarespace and older builds, bringing pages, posts, products, images and forms across where the platforms allow. We also move stores from WooCommerce to Shopify when a business has outgrown it, because sometimes the right answer is a different platform. The part that protects your revenue is the part most migrations and redesigns skip: a 301 redirect mapped for every old URL, titles, meta and internal links carried over, rankings benchmarked before launch and checked again after, and tracking rebuilt so the first week is measured properly. Done well, Google and your customers barely notice the move.

Speed, Core Web Vitals and plugin bloat

Slow WordPress sites are usually slow for the same reasons: plugins loading scripts on every page, oversized images, no caching, render-blocking fonts and scripts, and hosting that cannot keep up. We audit the plugins, theme and hosting to find what is actually slowing the site down, then fix what affects Core Web Vitals: images resized and lazy loaded, unused plugins removed or replaced, scripts deferred, caching and a CDN set up, and hosting changed if it is the bottleneck. A plugin audit also closes security gaps and often cuts licence costs. Faster pages convert better and rank better, so speed work pays twice.

When WordPress is the right platform, and when it is not

WordPress is the right call for content-heavy sites with lots of pages, articles or resources, for functionality like bookings, memberships or directories, and for teams who already know it well. WooCommerce makes sense when content does much of the selling or you need full control over the checkout and your data. If selling products is the core of the business, Shopify is usually the better choice because hosting, security and updates are handled for you, and we will say so. If you want a fast, design-led marketing site with no plugins or updates to manage, Webflow often fits better. We build on all three, so the recommendation comes from what the site has to do, not from what we prefer to build.

Security, updates, hosting and care plans

Most WordPress problems start after launch, when updates stop and nobody owns the site. Our care plans cover core, theme and plugin updates tested on a staging copy first, backups that are tested rather than just taken, uptime and security monitoring, and hosting set up or moved to suit the site. Every site we build or take on also gets GA4, Google Ads conversions and the Meta Pixel with Conversions API set up and tested, so enquiries and sales show up in Refined Analytics against the channel that produced them. You deal directly with the people doing the work, and care can be combined with SEO, conversion rate optimisation and ads so the site keeps getting better, not just maintained.