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From ambitious start-ups to established names, one in-house team turns creative into customers.
TRUSTED BY NZ BRANDS
Join the businesses already seeing real results with Refined
LinkedIn ads for NZ B2B, measured on pipeline.
Refined runs LinkedIn advertising for New Zealand B2B businesses from our studio in Auckland. Job-title and account targeting, Lead Gen Forms synced to your CRM, video made in-house, and reporting that follows each lead through to pipeline.
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WHY REFINED
Strategists, media buyers and a film crew, in one room.
LinkedIn rewards relevance: the right message, in front of the right people, from someone credible. That takes strategy, targeting and content working together, so we keep them together. Refined is a Kiwi-owned team in Grey Lynn where strategists, media buyers, developers, shooters and editors sit side by side, and you talk to all of them.
Content made in-house
Video, document ads and post creative produced in our own studio, so campaigns never stall waiting on assets from another supplier.
Direct access
You deal with the strategist and media buyer running your account, not an account manager passing notes along.
Honest about fit
LinkedIn suits some businesses far better than others. If your deal size or audience will not support it, we will say so before you spend.
Pipeline, not clicks
Leads and pipeline in Refined Analytics as they happen, with a weekly note on what changed and what we are testing next.
LET'S TALK GROWTH
Ready to see what LinkedIn could add to your pipeline?
Book a free strategy call. We will look at your market, your audience and any campaigns you already run, and tell you honestly whether LinkedIn is worth it for you.
How we report
Every lead traced from the ad to your CRM.
Campaign Manager shows clicks and form fills. Refined Analytics follows each lead into your CRM, so you can see which campaigns create sales conversations and pipeline, and a weekly report from the people doing the work explains what we changed and why.
Refined Analytics
One live dashboard for LinkedIn and your other channels, with leads and pipeline shown next to spend.
Tracking done first
LinkedIn Insight Tag and Conversions API set up before launch, so conversions are counted properly and fed back to LinkedIn.
Direct line
The strategist and media buyer on your account are the people on the call, with the producer there when content is on the agenda.
Reporting cadence
Live
Always on
Refined Analytics dashboard
Spend, leads, cost per lead and pipeline by campaign
Weekly
Performance report
Lead quality, audience and content changes, next tests
Monthly
Review call
Pipeline against plan, content review, budget decisions
Quarterly
Roadmap reset
Target accounts, offers and content for the next quarter
Measured on pipeline · Reported by the people doing the work
FAQ
LinkedIn ads questions, answered straight
What New Zealand B2B businesses ask us before advertising on LinkedIn.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans, creates and manages your advertising on LinkedIn so it reaches the decision-makers most likely to buy. At Refined that means audience and account targeting, ads written and filmed in our Grey Lynn studio, Lead Gen Forms synced to your CRM, Insight Tag and Conversions API tracking, and reporting on qualified leads and pipeline.
Are LinkedIn ads worth it for NZ businesses?
For most B2B businesses with a clear target customer and a deal value that can cover the cost of reaching them, yes. Clicks usually cost more than on Facebook or Instagram, but you can reach people by job title, industry and company. For low-priced consumer products, Meta or Google is usually the better place to start.
How much do LinkedIn ads cost in NZ?
You set your own budget and pay LinkedIn through an auction, so cost depends on your audience, your bid and how relevant your ads are. Narrow, senior audiences usually cost more to reach. Our management and content work is scoped separately to what your campaigns need, and we will tell you if a budget is too small to learn from.
How do LinkedIn ads work?
You choose an objective, such as leads or website visits, then build an audience from LinkedIn profile data like job title, seniority, industry and company. Your ads appear in the feed, in members' inboxes or beside the feed, and LinkedIn charges per click, impression or message sent, through an auction against other advertisers.
What targeting can you use on LinkedIn?
You can target by job title, function, seniority, skills, industry, company name and company size, and upload lists of contacts or target companies for account-based marketing. The Insight Tag lets you retarget website visitors, and you can also reach people again after they watch your videos or open your forms. We usually test several audiences against each other.
What are Thought Leader ads and document ads?
Thought Leader ads promote a post from a real person, such as your founder or a senior specialist, under their own name and photo, which feels more personal than a company ad. Document ads let people read a guide or report in the feed, and you can ask for contact details before they download it.
Can LinkedIn leads go straight into HubSpot or our CRM?
Yes. LinkedIn Lead Gen Forms connect to HubSpot natively and to most other CRMs through an integration, so new leads arrive with their details and the campaign they came from. We set the connection up and test it before launch, so your sales team can follow up while the enquiry is still fresh.
How do you track results from LinkedIn ads?
We install the LinkedIn Insight Tag on your website and set up the Conversions API, so form fills, enquiries and CRM stages such as qualified leads are counted and sent back to LinkedIn. Refined Analytics then shows spend, leads and pipeline by campaign, live, with a weekly report on what changed.
Should we advertise on LinkedIn, Google or Meta?
It depends on how your customers buy. LinkedIn reaches decision-makers by role before they are searching, Google Ads captures people already searching for what you offer, and Meta keeps you in front of people who have visited your site. Many B2B businesses get the best results from combining them, planned and reported as one.
Can you help with our company page and founder posts too?
Yes. Paid campaigns tend to work better when your company page and senior people already share useful content. We help plan topics, write posts and film short video for your company page and founders, then turn the posts that perform best into Thought Leader ads, so organic and paid reach the same audience.
Measured onQualified leads and pipeline, not clicks
OwnershipKiwi-owned and operated
StudioGrey Lynn, Auckland
ReportingLive in Refined Analytics
The problem
LinkedIn gets expensive when it is run like Facebook.
Clicks on LinkedIn usually cost more than on Facebook or Instagram, so mistakes cost more too. Here is what tends to go wrong for New Zealand B2B advertisers, and how we run it instead.
What usually goes wrong
- –Audiences so broad the budget reaches people who will never buy
- –Boosted posts and stock imagery that nobody stops scrolling for
- –Leads left sitting in Campaign Manager instead of your CRM
- –No Insight Tag or Conversions API, so results are guesswork
- –Reports full of clicks and impressions, empty of pipeline
What we do instead
- ✓Target by job title, seniority, industry and named accounts
- ✓Make video, document and Thought Leader ads in-house
- ✓Sync Lead Gen Forms straight into HubSpot or your CRM
- ✓Set up the Insight Tag and Conversions API before launch
- ✓Report leads and pipeline by campaign in Refined Analytics
From our studio
Interviews and films, made in-house.
Talking heads, staff stories, brand and recruitment films shot and edited by our Grey Lynn team. The same studio makes the video for your LinkedIn campaigns. Tap any film to watch it with sound.
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WatchWhat is included
Everything a B2B campaign needs, from one team in Auckland.
Targeting, content, lead capture and reporting sit under one roof, so the people writing your ads can see which leads turn into sales conversations.
Targeting and Lead Gen Forms
Audiences built from job titles, industries and named target accounts, with Lead Gen Forms synced straight into HubSpot or your CRM.
Video and content production
Thought Leader posts, document ads, talking heads and short video, written and shot in our Grey Lynn studio and cut for the LinkedIn feed.
Landing page design
Fast, focused landing pages for offers that need more room than a Lead Gen Form, built to turn B2B clicks into enquiries.
Growth consulting
Where LinkedIn fits next to your sales team, search and email, which accounts to chase first and what a qualified lead is worth to you.
Meta ads for retargeting
Stay in front of people who have visited your site on Facebook and Instagram too, so a long B2B decision does not go cold.
Google Ads alongside LinkedIn
LinkedIn reaches people before they search. Google Ads captures them when they do. We run both from one plan so budget follows the return.
How it works
Six steps from first impression to booked meeting.
The same framework on every account, scoped to your deal size and sales cycle. Nothing is set and forgotten.
01
Audit
Your current campaigns, tracking, CRM and competitors, to see what is working and where spend is leaking.
02
Plan
Audiences, target accounts, offers and a content plan built around what a qualified lead is worth to you.
03
Create
Thought Leader posts, document ads and video written and shot in our studio, sized for the LinkedIn feed.
04
Launch
Insight Tag, Conversions API and CRM sync tested, then campaigns live with clear budgets and agreed targets.
05
Optimise
Audiences, content and offers tested weekly, with budget moved to whatever produces qualified leads.
06
Compound
Retarget engaged audiences, widen to new accounts and feed what sales learns into the next round of content.
What it costs
Priced on the work. Shown to the hour.
No packages and no hidden fees. Our fee is scoped separately from your ad budget, set by what your campaigns need, and you see where every hour goes: strategy, content, build and optimisation.
Request a strategyAudiences and accounts
One audience, or several job-title and account-based campaigns running at once, changes the volume of work.
Content volume
How many videos, document ads and Thought Leader posts your campaigns need to stay fresh.
Hours of work
Build, testing, optimisation and reporting, allocated transparently each month.
Tracking, CRM and pages
What needs setting up or fixing first: Insight Tag, Conversions API, CRM sync or a landing page.
“Their ability to orchestrate content, performance and strategy simultaneously in one unified approach is exactly what modern marketing should look like. They’ve genuinely had a huge impact on the success of the business.”
Allen Li, Director, Proferlo Furniture
Read the case study“Blown away. We did not expect the quality to be that good.”
Gorran Marusich, Managing Director, Kiwi Sheepskins
Read the case studyLinkedIn marketing in New Zealand
What a good LinkedIn ads agency does for a B2B business.
LinkedIn is where New Zealand's decision-makers keep their working identity, which makes it the one ad platform where you can reach people by what they do rather than what they like. You can put a message in front of finance managers at mid-sized manufacturers, or every operations lead at forty named accounts. That precision usually costs more per click than other social platforms, so the job is making every click count: tight audiences, content worth stopping for, lead capture that lands in your CRM and reporting on pipeline rather than clicks.
Targeting by role, industry and account
LinkedIn lets you target by job title, function, seniority, industry, company size and skills, or upload a list of named companies for account-based marketing. The skill is in the balance: too broad and you pay to reach people who will never buy, too narrow and the campaign cannot spend or learn. We build audiences from your best customers and the accounts your sales team wants, then test them against each other. If you are still defining your ideal customer, our marketing plan template is a useful place to start.
Lead Gen Forms that land in your CRM
Lead Gen Forms open inside LinkedIn, pre-filled with the member's profile details, so enquiring takes a couple of taps without leaving the feed. The leads are only useful if sales sees them quickly, so we sync forms with HubSpot or your CRM, add the questions sales needs to qualify, and build a dedicated landing page when an offer needs more explaining.
Content worth stopping for
B2B buyers scroll past anything that looks like a generic ad. Thought Leader ads promote posts from your founder or senior people under their own name, document ads put a useful guide in the feed, and short video shows the people behind the business. We write and film it in-house, in the same studio behind our corporate video work, and help with your company page and founder posts between campaigns.
Tracking that follows the lead
The LinkedIn Insight Tag records conversions on your website and builds retargeting audiences. The Conversions API adds conversions from your server or CRM, so LinkedIn can see which leads became opportunities. With both in place before launch, the platform can optimise towards the leads your sales team actually wants, not just the cheapest form fills.
LinkedIn alongside Google and Meta
LinkedIn is best at reaching the right people before they start searching. Google Ads captures them when they do, and Meta keeps you in front of people who have visited your site. We plan the channels together so budget follows the return, and every lead is reported live in Refined Analytics, traced through to pipeline, with a weekly note from the people doing the work.
Our track record
Paid media measured on return, across every channel.
Agency-wide, our paid campaigns average an 11x return on ad spend across all channels and clients. It is not a LinkedIn-only figure. On LinkedIn we hold campaigns to the same standard, judged on qualified leads and pipeline in your CRM rather than clicks.
11x
return on ad spend, averaged across all paid channels and clients
5 star
Google reviews
Interview shoot by Refined