KIWI OWNED

Websites That Convert Visitors Into Customers

Strategic web development built for conversions—WordPress, Webflow, high-converting landing pages, CRO optimization, backend automation, and AI integration that turns traffic into revenue.
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Refined Analytics Dashboard
Real-Time Performance + CRM Integration
Strategy • Design • Development • CRO
Websites That Power Your Marketing
1.5x
Avg Conversion Lift
WordPress
Webflow • Custom
AI
Integration Ready
Full
Automation Stack
TRUSTED BY INDUSTRY LEADERS

TRUSTED BY INDUSTRY LEADERS

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Join the businesses already seeing real results with Refined
Become a Client
WHY REFINED IS DIFFERENT

High-Converting Websites Drive Revenue, Not Just Traffic

You're spending thousands on ads to drive traffic. But if your website doesn't convert visitors into customers, you're burning money. Here's the difference between a website and a revenue machine.
Most Websites
Built by designers who prioritize looks over conversions
No integration with your CRM, email, or marketing tools
Slow load times killing your Google Ads quality score
Generic contact forms with no follow-up automation
No A/B testing or conversion rate optimization
Mobile experience is an afterthought
No clear user journey or conversion funnels
Zero backend automation—everything is manual
Refined Websites
Built for conversions first—design supports the user journey
Full CRM integration, automated email sequences, lead scoring
Optimized for speed (Core Web Vitals = better ad performance)
Smart forms with conditional logic and instant notifications
Built-in A/B testing and heatmap tracking for continuous CRO
Mobile-first development—perfect on every device
Strategic conversion funnels based on your marketing stack
Backend automation: AI chatbots, appointment booking, lead qualification
Conversion Focused
Every element is designed to move visitors through your funnel and drive revenue..
Marketing Integration
Seamless connection with Meta Ads, Google Ads, SEO, email, and CRM systems.
Platform Flexibility
WordPress, Webflow, or custom—we build on the platform that fits your needs.
Automation Ready
AI chatbots, appointment booking, lead scoring, and backend workflows included.
PLATFORMS & CAPABILITIES

The Right Platform For Your Business

WordPress, Webflow, or custom—we build on the platform that matches your needs, budget, and growth trajectory. Plus automation and AI that sets you apart.

WordPress

The most flexible CMS. Perfect for content-heavy sites, blogs, and businesses needing full control. Extensive plugin ecosystem for any functionality.
  • Custom theme development
  • WooCommerce for e-commerce
  • SEO-optimized out of the box
  • Easy content updates
  • Unlimited scalability
Best for: Blogs, Content Sites, E-commerce

Webflow

The designer's choice. Beautiful, fast, and powerful. Best for marketing sites, landing pages, and brands that need pixel-perfect design.
  • Visual design freedom
  • Lightning-fast performance
  • No-code client editor
  • Advanced animations
  • Integrated CMS
Best for: Landing Pages, Marketing Sites

Custom Development

Built from scratch with React, Next.js, or your preferred stack. For complex applications, SaaS products, and unique business requirements.
  • 100% custom functionality
  • Complete scalability
  • API integrations
  • Advanced user portals
  • Headless CMS options
Best for: SaaS, Web Apps, Complex Sites

Automation & AI Integration

Backend Automation
Stop manually processing leads and bookings. We build intelligent automation that works 24/7:
  • Smart lead capture with instant CRM sync
  • Automated email & SMS sequences based on behavior
  • Appointment booking synced with calendars
  • Lead scoring and qualification workflows
  • Abandoned form recovery automation
  • Integration with Zapier, Make, or custom APIs
AI Implementation
Give your website a competitive edge with AI-powered features that scale your team:
  • AI phone receptionist for after-hours calls
  • Intelligent chatbots with human handoff
  • AI-powered live chat for instant support
  • Smart product recommendations
  • Automated lead qualification
  • Natural language search and FAQs

Your Website Works With Your Marketing Stack

We build websites that integrate seamlessly with Meta Ads, Google Ads, SEO, email platforms, CRMs, and analytics tools. No disconnected systems—everything flows together to give you complete visibility and control over your revenue engine.
WHAT'S INCLUDED

Built for Conversions From Day One

Every element designed to move visitors through your funnel—from first click to final conversion. Full-service web development with strategy, design, development, CRO, and ongoing optimization.

Strategic Planning

Conversion funnel mapping, user journey design, and CRO strategy before we write a single line of code.

Custom Design & Development

Pixel-perfect design that matches your brand, built on WordPress, Webflow, or custom stack.

Mobile-First Development

Full-funnel campaign setup and optimization across Facebook & Instagram. Continuous testing, scaling winners, cutting losers.

Speed Optimization

Lightning-fast load times (Core Web Vitals) that improve ad quality scores and conversion rates.

Technical SEO

Clean code, proper structure, schema markup, and on-page optimization built into every page.

Conversion Rate Optimization

A/B testing setup, heatmap tracking, and continuous testing to improve conversion rates over time.

Backend Automation

Lead capture, email sequences, CRM sync, appointment booking—all automated and integrated.

Analytics & Tracking

GA4, conversion tracking, event tracking, and integration with your marketing dashboards.

High-Converting
Landing Pages

Running Google Ads or Meta Ads? Generic website pages don't cut it. We build dedicated landing pages optimized for specific campaigns, audiences, and conversion goals.
Campaign-specific messaging and design
Optimized for Quality Score and ROAS
A/B testing built in from day one
Fast load times (crucial for paid traffic)
Conversion-focused layouts with clear CTAs
Integration with ad platforms and analytics
Landing Page Performance
3.7x
Average conversion rate improvement vs. sending traffic to homepage
"Our Google Ads were performing okay until Refined built us dedicated landing pages. Conversion rate jumped from 2.1% to 7.8% overnight. Same ads, same budget—just better landing pages."
— SaaS Client, Auckland
OUR PROCESS

How We Build
High-Converting Websites

Conversion-focused from day one. Our proven process delivers websites engineered to turn visitors into customers—with continuous optimization that improves results over time.
01
Discovery & Strategy
Week 1
We audit your current site (if applicable), analyze your competitors, map your customer journey, define conversion goals, and build a strategic roadmap. This isn't just web design—it's revenue planning.
02
Design & Wireframing
Week 2-3
Conversion-focused wireframes and mockups that map to your user journey. We design with CRO in mind: clear CTAs, trust signals, social proof, and frictionless forms. You approve before we build.
03
Development & Integration
Week 4-6
We build on your chosen platform (WordPress, Webflow, custom) with clean code, fast performance, and mobile-first design. All integrations go in here: CRM, email, analytics, automation, AI.
04
Testing & Launch
Week 7
Cross-browser testing, mobile testing, load time optimization, conversion tracking setup, and final QA. We launch when everything is perfect—not before.
05
Post-Launch CRO
Ongoing
Launch is just the beginning. We set up A/B tests, monitor user behavior with heatmaps, analyze conversion funnels, and identify optimization opportunities. Continuous improvement is the goal.
06
Ongoing Optimization
Monthly
Monthly performance reviews, ongoing A/B testing, content updates, and technical maintenance. Your website is never 'done'—it evolves with your business and market.
Strategy-First Approach
We don't just build pretty websites. Every design decision is backed by conversion research and user psychology.
Built for Marketing
Your website integrates seamlessly with Meta Ads, Google Ads, SEO, and your entire marketing stack.
Continuous Improvement
Post-launch CRO and A/B testing mean your website gets better over time, not stagnant.
PERFORMANCE METRICS

Websites That Drive Real Results

3.7x

Avg Conversion Lift
After launch & CRO

<2s

Load Time
Lightning-fast performance

47%

Lower Bounce Rate
Better user engagement

92%

Mobile Optimized
Perfect score on all devices
Conversion Rate Optimization (CRO)
What We Test & Optimize
Stop manually processing leads and bookings. We build intelligent automation that works 24/7:
  • Headlines, subheadlines, and value propositions
  • CTA button copy, color, placement, and size
  • Form length and field requirements
  • Page layout and content hierarchy
  • Trust signals, testimonials, and social proof placement
  • Mobile vs. desktop user experience
  • Load times and Core Web Vitals
  • Navigation structure and user flow
Our CRO Process
  • Baseline conversion tracking and funnel analysis
  • Heatmap and session recording setup to watch user behavior
  • Hypothesis development based on data and research
  • A/B test implementation with statistical significance
  • Winner analysis and permanent implementation
  • Continuous iteration—monthly testing cycles
  • Performance reporting with conversion lift metrics
  • Ongoing optimization recommendations
CRO is never "done": The best-performing websites are constantly tested and optimized. A 0.5% conversion improvement can mean thousands in additional revenue— that's why we treat CRO as an ongoing process, not a one-time project.
FREQUENTLY ASKED QUESTIONS

Questions About Web Development?

Everything you need to know about working with Refined for website development.
Get a free website audit and we'll answer everything.
Book a Call
What platform do you recommend—WordPress, Webflow, or custom?
How long does it take to build a website?
Do you offer ongoing website maintenance and support?
Will my website be mobile-friendly?
Can you integrate with my existing CRM, email platform, or marketing tools?
What is Conversion Rate Optimization (CRO) and do I need it?
Can you help with landing pages for Google Ads and Meta Ads?
What kind of automation can you build into my website?
Do you offer AI integration like chatbots or AI phone systems?
What happens after the website launches?
Free Website Audit

Ready for a High-Converting Website That Drives Revenue?

Get a free website audit, CRO roadmap, and transparent pricing. No obligation. No sales pitch. Just real insights.
Free website + CRO audit
3.7x avg conversion lift
WordPress • Webflow • Custom
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Free CRO audit + conversion optimization roadmap included
3.7x
Conversion Lift
<2s
Load Time
AI
Integration Ready
Full
Automation Stack