Ecommerce marketing agency NZ, measured on orders.

An online store does not have a traffic problem or an email problem or a conversion problem. It has a revenue problem, and every channel is a lever on it. The stores that grow are the ones where the levers are pulled together: ads that bring the right people, product pages that convert them, email that brings them back, and search that compounds in the background. Most New Zealand stores have these split across three or four suppliers who never speak to each other. We run them as one plan, measured on orders and revenue.

Google Shopping and Meta do different jobs

Google Shopping and Performance Max capture people who are already looking for your type of product. Meta catalogue and Advantage+ campaigns put your products in front of people who were not searching yet, then bring back the ones who visited. Most stores need both, weighted to suit the product and the season, and we shift budget towards whichever is driving profitable sales. Proferlo Furniture ran both with Refined and saw 3x online revenue growth after 60 days.

Email is the cheapest revenue you have

Flows run while you sleep. Abandoned cart, browse abandonment, welcome, post-purchase and win-back sequences turn first-time buyers into repeat customers without paying for the click twice. Weekly campaigns for launches, restocks and sales keep your best customers close.

Product content that sells

Shoppers cannot touch the product, so the photography and video do the selling. Our studio shoots product and lifestyle content made for ads, email and product pages, then cuts it for every placement. Gorran Marusich at Kiwi Sheepskins put it simply after their two shoots: they did not expect the quality to be that good.

SEO and conversion work compound

Ecommerce SEO on collection and product pages builds sales you do not pay per click for, and it gets more valuable every month. Conversion rate optimisation lifts the return on every other channel at once, because the same traffic produces more orders. Both are slower than ads to show, and both are why the stores we work with get cheaper to grow over time. If your store needs development work first, our Shopify developers sit in the same room.

Measured on revenue, reported live

Every store is tracked through to orders, revenue and return on ad spend in Refined Analytics, with server-side tracking and GA4 ecommerce events set up before launch. You get a weekly report that says what moved, what we changed and what we are testing next, and you talk to the people doing the work. We also plan Black Friday and seasonal sales well ahead, so creative is shot, audiences are built and tracking is checked before the busiest period starts.