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From ambitious start-ups to established names, one in-house team turns creative into customers.
TRUSTED BY NZ BRANDS
Join the businesses already seeing real results with Refined
Email marketing in NZ that brings customers back.
Email marketing turns people who already know you into repeat customers. We set up Klaviyo, build the flows, plan the campaigns and design every email and SMS in-house for New Zealand online stores and service brands, measured on revenue and enquiries rather than open rates.
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WHY REFINED
Email made by a growth team, not a template.
Email works best when it is planned with your ads, website and content rather than bolted on at the end. At Refined the strategists, designers, writers, developers and media buyers sit together in a Kiwi-owned team in Grey Lynn, and you talk to the people doing the work.
Design and copy in-house
Emails designed and written by our own team, next to the studio that shoots product photography and video.
Direct access
You talk to the people who plan, write and build your emails. No account managers passing messages along.
Bespoke, not packaged
Flows and send volume are scoped to your list, products and margins. If something will not pay its way, we say so first.
Reported live
Email revenue, flows and campaigns in Refined Analytics as they happen, with a weekly report on what we are changing next.
LET'S TALK EMAIL
Ready to see what your list could be earning?
Book a free strategy call. We will look over your flows, campaigns and sending setup and tell you honestly where the biggest wins are.
How we report
You always know what email is earning, and why.
No black box and no screenshot of open rates once a month. Refined Analytics shows email revenue, flow and campaign results and list growth as they happen, and a weekly report from the people doing the work explains what we changed and what is next.
Refined Analytics
One live dashboard across email, ads and site, so email is judged on the revenue it brings in rather than opens.
Tracking done first
Klaviyo, Shopify and GA4 connected and checked before launch, so the numbers can be trusted.
Direct line
Your strategist and the people designing and building your emails are on the call, not an account manager relaying notes.
Reporting cadence
Live
Always on
Refined Analytics dashboard
Email revenue, flows, campaigns and list growth
Weekly
Performance report
What went out, what sold, what we are testing next
Monthly
Review call
Results against plan, next month's calendar, list health
Quarterly
Roadmap reset
New flows, segments and launches for the next quarter
Measured on revenue · Reported by the people doing the work
FAQ
Email marketing questions, answered straight
What New Zealand businesses ask us before starting.
What does an email marketing agency do?
An email marketing agency plans, builds and runs the emails that bring customers back. At Refined that means setting up Klaviyo, building automated flows, planning campaigns, growing and segmenting your list, and designing and writing every email in-house, with deliverability and reporting looked after. Results sit in Refined Analytics, measured on revenue rather than opens.
Is email marketing still worth it in 2026?
Yes. Email is a channel you own: you are not paying for every click, and the people on your list have asked to hear from you. Well-built flows and regular campaigns bring customers back without paying to reach them again through ads. It works best alongside ads and search, not instead of them.
How much does email marketing cost in NZ?
There are two costs: the platform and the work. Klaviyo's price is based mainly on the size of your list and is usually paid to Klaviyo directly. Our fee depends on how many flows you need, how often you send and how much design and copy each email takes. We quote after an audit, not from a package.
Should we use Klaviyo or Mailchimp?
For Shopify stores we usually recommend Klaviyo, because it uses your order, product and browsing data to trigger flows and build segments. Mailchimp can suit a simple newsletter. Service businesses that already run a CRM such as HubSpot can often send from it. We recommend what fits your business and can migrate you if needed.
Which email flows should every online store have?
Start with five: a welcome series, abandoned cart, browse abandonment, post-purchase and win-back. Between them they cover the moments when someone is most likely to buy or drift away. Once those are working, we add flows such as back in stock, price drop, birthday or replenishment reminders where they suit your products.
Can you move us from Mailchimp to Klaviyo?
Yes. We move your subscribers across with their consent status, rebuild the flows and templates, set up and authenticate your sending domain and connect Shopify. The old platform keeps running until the new flows are live and checked, so customers keep getting the right emails during the switch.
What is email deliverability, and how do you improve it?
Deliverability is whether your emails reach the inbox rather than spam. We authenticate your sending domain with SPF, DKIM and DMARC, which Gmail and Yahoo now expect from bulk senders, then keep the list clean, suppress people who have stopped engaging and watch bounce and complaint rates so placement holds up as you grow.
Do you do SMS marketing as well?
Yes, where it pays. SMS suits short, time-sensitive messages such as launches, restocks and sale reminders, sent only to people who have opted in to texts. We usually run it in Klaviyo next to your email, so both work from the same segments and the timing of each message fits together.
What are the rules for email marketing in New Zealand?
The Unsolicited Electronic Messages Act 2007 covers marketing emails and texts. You need the person's consent, each message must say clearly who sent it and how to contact you, and it must include a working unsubscribe. We set up sign-up forms, consent records and unsubscribe handling to meet these rules from day one.
How do you measure email marketing results?
On revenue, not open rates, which have been unreliable since Apple's Mail Privacy Protection began registering opens automatically. We track revenue from flows and campaigns, conversion rate, revenue per recipient and list growth, checked against Shopify and GA4, and you see it live in Refined Analytics next to your ads and site.
Measured onRevenue and enquiries, not opens
OwnershipKiwi-owned and operated
StudioGrey Lynn, Auckland
ReportingLive in Refined Analytics
The problem
Most email is set up once and left to run.
Plenty of businesses have Klaviyo or Mailchimp ticking away in the background and nobody looking after it. Here is what usually goes wrong, and how we run email instead.
What usually goes wrong
- –Default flows from the platform, never edited or tested
- –The same newsletter sent to the whole list
- –No domain authentication, so more email ends up in spam
- –Emails that look nothing like the brand or the website
- –Success judged on open rates instead of revenue
What we do instead
- ✓Core flows built for your customers, then tested and improved
- ✓Segments by purchase history and engagement, not one blast
- ✓SPF, DKIM and DMARC set up before the first send
- ✓Emails designed and written in-house, on brand
- ✓Email revenue reported live in Refined Analytics
What is included
Everything your email programme needs, from one team.
Strategy, design, copy, Klaviyo builds and reporting come from the same Grey Lynn team that runs ads and websites, so your email is planned with everything else, not as an afterthought.
Klaviyo flows
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows that send on their own and keep being tested.
Shopify integration
Klaviyo set up or migrated and connected to Shopify, so every flow and segment runs on real orders, products and browsing.
Sign-up forms and pop-ups
Forms that grow your list without getting in the way of the sale, designed and tested like any other part of the site.
Meta ads and email together
Segments synced to Meta as custom audiences, so ads find new customers while email looks after the ones you have.
Ecommerce campaigns
Launches, restocks and sales planned on a calendar and sent to the right segments, with SMS where it earns its place.
Design and photography
Emails designed and written in-house, with product photography and video from our own studio rather than stock.
How it works
From first sign-up to repeat order, in six steps.
The same framework for every account, weighted to your products, customers and season. Nothing is set and forgotten.
01
Audit
Your account, flows, list health, deliverability and results, to find the quickest wins and set targets.
02
Foundations
Klaviyo set up or migrated, sending domain authenticated, store and sign-up forms connected.
03
Flows
Welcome, abandoned cart, browse, post-purchase and win-back flows designed, written and built.
04
Campaigns
A calendar of launches, restocks, sales and stories, each sent to the segments most likely to act.
05
Test
Subject lines, timing, offers and design tested, with the winners rolled into your flows.
06
Grow
List growth, new segments and SMS where it pays, all reported live in Refined Analytics.
What it costs
Priced on the work. Shown to the hour.
No packages and no hidden fees. Your investment is set by how many flows you need, how often you send and how much design and copy each email takes, and you see where every hour goes.
Request a strategyFlows to build
A handful of core flows, or a full set with branches for new and returning customers, changes the build time.
Send frequency
How many campaigns go out each month, and how many segments each one is tailored for.
Design and copy
How much custom design, writing and new photography each email needs.
Platform work
Setting up or migrating Klaviyo, authenticating your domain and connecting your store or SMS.
“Their ability to orchestrate content, performance and strategy simultaneously in one unified approach is exactly what modern marketing should look like. They’ve genuinely had a huge impact on the success of the business.”
Allen Li, Director, Proferlo Furniture
Read the case study“Blown away. We did not expect the quality to be that good.”
Gorran Marusich, Managing Director, Kiwi Sheepskins
Read the case studyEmail marketing in New Zealand
What good email marketing looks like for a New Zealand business.
Email is the one channel where you own the audience. You are not paying for every click or waiting on a platform's feed to be seen, and the people on your list have already said yes to hearing from you. For an online store it is the part of ecommerce marketing that brings customers back, and for a service business it keeps you front of mind until someone is ready to book. Either way, it only works when it is set up properly and planned with everything else.
Flows do the heavy lifting
Flows are emails that send themselves when someone does something: joins your list, views a product, leaves a cart, buys, or goes quiet. A welcome series introduces the brand and makes the first order easier. Abandoned cart and browse flows follow up while interest is fresh, post-purchase emails help people get more from what they bought, and win-back flows reach lapsed customers before they forget you. Our guide to Klaviyo email flows for Shopify covers each one in detail.
Campaigns need a calendar
Flows look after individual customers. Campaigns are the emails you choose to send: launches, restocks, sales, stories and news. We plan them weeks ahead on a calendar that lines up with your stock, your ads and the busy periods in the New Zealand year, from Black Friday to Christmas, and send each one to the segments most likely to act on it. Your list stays engaged without being worn out, and SMS is added for the moments that need it.
Grow the list, then segment it
A good list is built on purpose. Sign-up forms and pop-ups are designed and tested like any other part of the site, which is where our conversion rate optimisation work comes in, and every subscriber is collected with consent, as New Zealand's Unsolicited Electronic Messages Act requires. Segments by purchase history, browsing and engagement then make sure a first-time buyer, a loyal customer and someone who has gone quiet each get a different email.
Deliverability comes first
The best email does nothing in a spam folder. Before the first send we authenticate your sending domain with SPF, DKIM and DMARC, which Gmail and Yahoo now expect from bulk senders, and set up a branded sending domain in Klaviyo. From there we keep the list clean, suppress people who have stopped engaging and watch bounce and spam complaint rates, so inbox placement holds up as the list grows.
Connected to Shopify, your ads and your reporting
Email works best plugged into everything else. We connect Klaviyo to your Shopify store so flows run on real orders and products, with our Shopify developers on hand for anything custom. Segments sync to your Meta ads as custom audiences, so ads find new customers while email looks after existing ones, and the same in-house photography and video carry across both. Email revenue then sits next to your ads and site in Refined Analytics, with a weekly report from the people doing the work.
Email in practice
Kiwi Sheepskins: email flows designed and run by Refined.
A New Zealand sheepskin brand selling online. We designed its email flows and run them alongside the brand's Meta campaigns, so the emails and the ads work from one plan.
See more of our work →