Social media marketing Auckland

Social media marketing is using Instagram, Facebook, TikTok and LinkedIn to win customers through strategy, content, community and paid social. Refined runs it for Auckland and New Zealand businesses from one in-house team in Grey Lynn, measured on enquiries and revenue, not likes.

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From ambitious start-ups to established names, one in-house team turns creative into customers.

TRUSTED BY NZ BRANDS

Range Rover logo
JBL logo
Ray White logo
CJ Gates logo
Kiwi Sheepskins logo
Hoop logo
Proferlo logo
Vertex Lubricants logo
Join the businesses already seeing real results with Refined
Become a Client
Refined crew filming an interview in an office
WHY REFINED

A growth team with a production studio inside it.

We started Refined because businesses kept being sold the same recycled packages by agencies they never actually spoke to. So we built the opposite: a Kiwi-owned team in Grey Lynn where the strategists, media buyers, developers, shooters and editors sit together, and you talk to all of them.

Everything in-house
Strategy, film, photo, websites and paid media from one team. Creative is built around what the data says, not handed over by a separate studio.
Direct access
You work with the people doing the work. No account managers passing messages along.
Bespoke, not packaged
Every plan is scoped to your market and margins. If a channel will not pay its way for you, we say so before you spend.
Reported live
Enquiries, orders and return on spend in Refined Analytics as they happen, with a weekly report that says what we did and what we are changing next.
LET'S TALK GROWTH

Ready to see what your marketing could be doing?

Book a free strategy call. We will look at your current setup and tell you honestly where the biggest wins are.

How we report

You always know what is happening, and why.

No black box and no monthly PDF that arrives too late to act on. Refined Analytics shows enquiries, orders and return on spend as they happen, and a weekly report from the people doing the work explains what we changed and what is next.

Refined Analytics
One live dashboard across ads, search, email and site, tied to revenue rather than clicks.
Tracking done first
Server-side tracking and conversion APIs set up before campaigns go live, so the numbers can be trusted.
Direct line
Your strategist, media buyer and producer are the people on the call, not an account manager relaying notes.
Reporting cadence
Live
Always on
Refined Analytics dashboard
Spend, enquiries, orders, return by channel and campaign
Weekly
Performance report
What moved, what we changed, what is being tested next
Monthly
Review call
Results against plan, creative review, budget decisions
Quarterly
Roadmap reset
Priorities for the next quarter, new channels, new shoots
Measured on revenue · Reported by the people doing the work
FAQ

Social media marketing questions, answered straight

What Auckland business owners ask us before starting social.

What does a social media marketing agency do?
It plans and runs your social presence as a sales channel. At Refined that covers strategy, organic content, paid social on Meta, TikTok and LinkedIn, creator and UGC content, community management and reporting tied to enquiries and sales.
What is the difference between social media marketing and social media management?
Management is the ongoing running of your accounts: publishing, replying to comments and messages, and reporting. Marketing is the wider offer, combining strategy, content creation, paid social, creator content and measurement against sales. Many clients start with one and grow into the other.
Which social media platforms should my business use?
The ones where your customers spend time. Instagram and Facebook suit most consumer brands, TikTok reaches younger audiences with short-form video, and LinkedIn is usually best for B2B. We recommend a strong presence on one or two platforms over a thin one on five.
How much does social media marketing cost in Auckland?
It depends on how many platforms you need, how much new photo and video content is required, whether creators are involved and your paid social budget. We scope a plan to your goals and show you where every hour goes. There are no packages.
Do you create the content or do we?
We create it. Our in-house team plans, shoots and edits photo and video, including shoot days at your premises or on location around Auckland. If you have your own footage or someone on your team who can film, we can build that into the plan.
How do you measure social media marketing ROI?
We agree the goals that matter up front, such as enquiries, bookings or online orders, then track them in Refined Analytics. Server-side tracking and the Meta Conversions API improve conversion accuracy, so you see what social returned rather than guessing from reach.
How long does social media marketing take to work?
Paid social can start generating traffic and enquiries soon after campaigns launch. Organic growth builds steadily with consistent content and engagement, and compounds as we learn what your audience responds to. After you request a strategy, a strategist reviews your business and market and talks you through where the opportunities are.
What is social media marketing?
Social media marketing is using platforms like Instagram, Facebook, TikTok and LinkedIn to reach the people most likely to buy from you and turn them into customers. It combines a strategy, content made for each platform, community management, paid social and reporting, so every post and ad has a job to do.
Is social media marketing worth it for small businesses?
Yes, when it is focused. Most small businesses do best by doing one or two platforms well, with original content and a clear line from a post to an enquiry or an order, rather than trying to be everywhere. If a platform is unlikely to pay its way for your business, we tell you before you spend on it.
How do I choose a social media agency in Auckland?
Look for an agency that sets goals in enquiries, bookings or sales rather than likes, makes original content instead of templates, can run paid social alongside organic, and reports in a way you can check. Ask to see real client results and who will actually do the work on your account.
Measured onEnquiries and revenue, not likes
OwnershipKiwi-owned and operated
StudioGrey Lynn, Auckland
ReportingLive in Refined Analytics
On the feed

Content that looks like the brand and sells like an ad.

Shot, edited and posted by the Refined crew for Kiwi Sheepskins and Proferlo Furniture. The same content runs organically and as paid creative.

Kiwi Sheepskins Instagram post
Kiwi Sheepskins
Proferlo Furniture Instagram post
Proferlo
Kiwi Sheepskins Instagram post
Kiwi Sheepskins
Proferlo Furniture UGC content
Proferlo
Proferlo Furniture Instagram post
Proferlo
Proferlo Furniture Instagram post
Proferlo
10x
Return on Kiwi Sheepskins' first-ever Meta campaign
3x
Proferlo Furniture online revenue growth after 60 days
The problem

Most social media is judged on likes and pays for nothing.

Auckland businesses are sold follower counts, posting schedules and pretty grids. Here is what usually goes wrong, and how we run it differently.

What usually goes wrong
  • –Posting every day with no idea what it earns
  • –A feed of stock images that looks like every competitor
  • –Followers that grow while enquiries stay flat
  • –Organic and paid run by people who never talk to each other
  • –Reports full of reach, empty of revenue
What we do instead
  • ✓Set the goal in enquiries, bookings or orders before the first post
  • ✓Shoot original content in-house so the feed looks like your brand
  • ✓Turn the posts that perform into paid campaigns
  • ✓Run organic, paid and content from one plan and one team
  • ✓Report revenue by channel, live, in Refined Analytics
Selected work

Social that sells, for Auckland brands.

Organic content, creators and paid social run as one channel. Tap any film to watch it with sound.

3x
Proferlo online revenue growth after 60 days
10x
return on Kiwi Sheepskins’ first-ever Meta campaign
The Green Pinnacle social film with Ryan FoxWatch
Proferlo 15-second cut-downWatch
Ray White talking head with Dave McCartneyWatch
Kiwi Sheepskins UGC adWatch
Kiwi Sheepskins brand filmWatch
The Green Pinnacle video adsWatch
How it works

Six steps from posting to performing.

The same framework on every account, scoped to your market. Nothing is set and forgotten.

01
Audit

Your channels, your competitors and where your customers actually spend time, to find what is worth doing and what is not.

02
Plan

Platforms, content pillars and a calendar built around the enquiries and sales you need, not a posting quota.

03
Tracking

Server-side tracking and the Meta Conversions API set up first, so every result can be traced back to a post or an ad.

04
Create

Batch shoot days for photo, video and UGC, edited for each platform by the crew who shot it.

05
Publish and amplify

Posts go out, comments and messages are answered in your voice, and the winners become paid campaigns.

06
Compound

Measure, prune, expand. You see the movement live and hear from us weekly on what changed.

What it costs

Priced on the work. Shown to the hour.

No packages and no hidden fees. Your investment is set by what your market needs, and you see where every hour goes: strategy, shoot days, editing, community management and paid media.

Request a strategy
Platforms

Instagram alone is a different workload from Instagram, Facebook, TikTok and LinkedIn together.

Content volume

How many shoot days, reels, carousels and stills your calendar needs each month.

Paid social

Whether we run Meta, TikTok or LinkedIn ads alongside organic, and the media budget behind them.

Community

How much replying, moderating and lead triage your audience generates each week.

“Blown away. We did not expect the quality to be that good.”

Gorran Marusich, Managing Director, Kiwi Sheepskins
Read the case study

“Their ability to orchestrate content, performance and strategy simultaneously in one unified approach is exactly what modern marketing should look like.”

Allen Li, Director, Proferlo Furniture
Read the case study
Social media marketing in Auckland

What good social media marketing looks like for an Auckland business.

Most Auckland businesses do not need to be everywhere. They need to be excellent on the one or two platforms where their customers already are, with content that looks like the brand and a clear line from a post to an enquiry or an order. That is what we build: a social presence run as a sales channel, not a noticeboard. The same team that plans your calendar shoots your content, buys your media and reports to you, so nothing is lost between a brief and a result.

Start with the goal, not the platform

Before anyone opens a content calendar we agree what social is for. For a retailer that is usually online orders. For a trade or professional service it is enquiries and booked calls. For a hospitality business it is covers and bookings. That decision shapes everything after it: which platforms matter, what kind of content gets made, how much goes into paid and what we report on each week. It also stops the most common failure in social media marketing, which is activity that looks busy and earns nothing. If a platform will not pay its way for your business, we say so before you spend on it.

Original content shot in-house

A feed built on stock imagery and templates looks like every competitor's. Our crew shoots photography, short-form video and creator-style UGC in batch days at your premises or on location around Auckland, then edits it for each platform. One shoot becomes reels, carousels, stories and ad creative, and the same footage can be cut vertical for TikTok and Instagram, square for Facebook and landscape for LinkedIn. Because the people shooting it also plan the campaigns, the content is made to do a job rather than fill a slot, and the brand looks the same whether a customer finds you on social, on your website or in an ad.

Organic and paid from one plan

Organic social tells you what your audience responds to. Paid social makes sure the right people see it. Running them separately wastes both. We watch which posts earn saves, shares, replies and clicks, then put those behind Meta campaigns with proper audiences and budgets. Kiwi Sheepskins got a 10x return on their first-ever Meta campaign. Proferlo Furniture saw 3x online revenue growth after 60 days. In both cases the content came from the same shoots that fed the organic calendar. The plan was what changed.

Community management that converts

Comments and direct messages are where social turns into sales, and they are usually where it is dropped. We answer in your brand voice, triage genuine enquiries straight to your team and keep conversations moving while they are still warm. Anything sensitive is passed to you rather than guessed at. For local Auckland businesses this is often the difference between a follower and a customer, and it is where a managed account earns its keep.

Measured on revenue, reported live

Every account is tracked through to enquiries, orders and revenue in Refined Analytics, with server-side tracking and the Meta Conversions API set up before campaigns go live. You see what each platform and campaign returns as it happens, and you hear from the people doing the work each week on what moved and what we are changing next. Read how it played out for Kiwi Sheepskins and Proferlo Furniture in the case studies, or request a free strategy and we will show you where the biggest wins are for your business.