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We started Refined because businesses kept being sold the same recycled packages by agencies they never actually spoke to. So we built the opposite: a Kiwi-owned team in Grey Lynn where the strategists, media buyers, developers, shooters and editors sit together, and you talk to all of them.

Book a free strategy call. We will look at your current setup and tell you honestly where the biggest wins are.
No black box and no monthly PDF that arrives too late to act on. Refined Analytics shows enquiries, orders and return on spend as they happen, and a weekly report from the people doing the work explains what we changed and what is next.
What Auckland business owners ask us before starting social.
Shot, edited and posted by the Refined crew for Kiwi Sheepskins and Proferlo Furniture. The same content runs organically and as paid creative.






Auckland businesses are sold follower counts, posting schedules and pretty grids. Here is what usually goes wrong, and how we run it differently.
No part of your social is outsourced. The strategist, the crew who shoot your content, the media buyer and the person who reports to you all sit in the same Grey Lynn studio.
Planning, posting, community replies and reporting, run day to day by people who know your brand and your customers.
Reels, carousels, stories and photography shot in batch days by our in-house crew, built around a content calendar.
Short-form video for Instagram, TikTok and LinkedIn, planned to stop the scroll and lead somewhere useful.
Creator-style content that feels native to the feed and doubles as your best-performing ad creative.
Paid social on Facebook and Instagram that turns your best organic content into enquiries and orders, tracked to revenue.
Product and lifestyle photography shot for the feed, your website and your ads in the same session.
The same framework on every account, scoped to your market. Nothing is set and forgotten.
Your channels, your competitors and where your customers actually spend time, to find what is worth doing and what is not.
Platforms, content pillars and a calendar built around the enquiries and sales you need, not a posting quota.
Server-side tracking and the Meta Conversions API set up first, so every result can be traced back to a post or an ad.
Batch shoot days for photo, video and UGC, edited for each platform by the crew who shot it.
Posts go out, comments and messages are answered in your voice, and the winners become paid campaigns.
Measure, prune, expand. You see the movement live and hear from us weekly on what changed.
No packages and no hidden fees. Your investment is set by what your market needs, and you see where every hour goes: strategy, shoot days, editing, community management and paid media.
Request a strategyInstagram alone is a different workload from Instagram, Facebook, TikTok and LinkedIn together.
How many shoot days, reels, carousels and stills your calendar needs each month.
Whether we run Meta, TikTok or LinkedIn ads alongside organic, and the media budget behind them.
How much replying, moderating and lead triage your audience generates each week.
“Blown away. We did not expect the quality to be that good.”
“Their ability to orchestrate content, performance and strategy simultaneously in one unified approach is exactly what modern marketing should look like.”
Most Auckland businesses do not need to be everywhere. They need to be excellent on the one or two platforms where their customers already are, with content that looks like the brand and a clear line from a post to an enquiry or an order. That is what we build: a social presence run as a sales channel, not a noticeboard. The same team that plans your calendar shoots your content, buys your media and reports to you, so nothing is lost between a brief and a result.
Before anyone opens a content calendar we agree what social is for. For a retailer that is usually online orders. For a trade or professional service it is enquiries and booked calls. For a hospitality business it is covers and bookings. That decision shapes everything after it: which platforms matter, what kind of content gets made, how much goes into paid and what we report on each week. It also stops the most common failure in social media marketing, which is activity that looks busy and earns nothing. If a platform will not pay its way for your business, we say so before you spend on it.
A feed built on stock imagery and templates looks like every competitor's. Our crew shoots photography, short-form video and creator-style UGC in batch days at your premises or on location around Auckland, then edits it for each platform. One shoot becomes reels, carousels, stories and ad creative, and the same footage can be cut vertical for TikTok and Instagram, square for Facebook and landscape for LinkedIn. Because the people shooting it also plan the campaigns, the content is made to do a job rather than fill a slot, and the brand looks the same whether a customer finds you on social, on your website or in an ad.
Organic social tells you what your audience responds to. Paid social makes sure the right people see it. Running them separately wastes both. We watch which posts earn saves, shares, replies and clicks, then put those behind Meta campaigns with proper audiences and budgets. Kiwi Sheepskins got a 10x return on their first-ever Meta campaign. Proferlo Furniture saw 3x online revenue growth after 60 days. In both cases the content came from the same shoots that fed the organic calendar. The plan was what changed.
Comments and direct messages are where social turns into sales, and they are usually where it is dropped. We answer in your brand voice, triage genuine enquiries straight to your team and keep conversations moving while they are still warm. Anything sensitive is passed to you rather than guessed at. For local Auckland businesses this is often the difference between a follower and a customer, and it is where a managed account earns its keep.
Every account is tracked through to enquiries, orders and revenue in Refined Analytics, with server-side tracking and the Meta Conversions API set up before campaigns go live. You see what each platform and campaign returns as it happens, and you hear from the people doing the work each week on what moved and what we are changing next. Read how it played out for Kiwi Sheepskins and Proferlo Furniture in the case studies, or request a free strategy and we will show you where the biggest wins are for your business.