Social Media That Drives Revenue, Not Just Engagement

Full-service social media management for NZ businesses—strategy, UGC, content creation, community management, and paid integration that turns followers into customers.
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Real-Time Content Performance
From Creation to Conversion
287%
Avg ROI Increase
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Strategy • Content • Community • Growth
End-to-End Social Media Management
In-House
Full Team Access
Data
Driven Decisions
Revenue
Focus, Not Vanity
NZ
Based & Owned
TRUSTED BY INDUSTRY LEADERS

TRUSTED BY INDUSTRY LEADERS

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Join the businesses already seeing real results with Refined
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WHY REFINED IS DIFFERENT

Social Media Management That Actually Drives Business

Most agencies post content and hope for the best. We build revenue-generating systems where every post, video, and campaign is designed to drive measurable business growth.

Business Growth Via Social, Not 'Posting'

We don't measure likes—we measure leads, sales, bookings, and revenue. Social is a demand generation engine, not a brand awareness experiment.

In-House Team, Direct Access

Strategy, design, UGC production, video editing, motion graphics, and ad specialists—all in-house. You work directly with senior strategists and the people creating your content.

Cross-Channel Growth Engine

Organic social, UGC, paid ads, web, SEO, and CRM—all working together. Content performs, gets promoted, drives traffic, captures leads, and compounds over time.

Clarity & Accountability Built In

Live dashboards, monthly reviews, and success metrics agreed up-front. You see what's working, what's not, and where every dollar goes. No fluff, no vanity metrics.
WHAT'S INCLUDED

Complete Social Media Growth System

Strategy, content creation, community management, paid integration, and performance tracking— everything you need to turn social media into a revenue driver.

Strategy & Planning

  • 90-day growth roadmap
  • Channel & content pillars
  • ICP & positioning
  • Competitor analysis

Content System

  • UGC production & editing
  • Reels, carousels, stories
  • Photography & brand design
  • Copy & social-first scripting

Publishing & Community

  • Content calendar & scheduling
  • Daily community management
  • DM triage & moderation
  • Response time SLAs

Growth Levers

  • Giveaways & collaborations
  • Creator whitelisting
  • Social SEO optimization
  • Lead magnets & CTAs

Paid Integration

  • Meta/TikTok/LinkedIn ads
  • Organic winners → paid
  • UGC ad creative
  • Retargeting funnels

Measurement & AI

  • Live dashboards & reporting
  • Revenue attribution tracking
  • Arkham AI automation
  • Stop/scale decision rules

Auckland-Based, NZ & Australia Coverage

In-house team across strategy, design, UGC, video, editing, motion, and ad specialists. Direct access to senior strategists and the people doing the work. Powered by Arkham Solutions for AI automation and operational efficiency.
HOW WE WORK

Structured Process, Flexible Execution

We follow a proven 4-phase process to launch, optimize, and scale your social presence— from strategy to revenue-generating execution.
01
Onboarding & Strategy (Week 0-2)
Strategy workshop, ICP definition, tone & guardrails, KPI setup, brand kit, platform access, UTM & pixel implementation, competitor audit.
02
Build Phase (Week 2-4)
90-day content plan, pillar development, first calendar, UGC pipeline setup, photography/video shoots, dashboard configuration, lead magnet or giveaway launch.
03
Monthly Execution
Content calendar locked monthly, adjusted weekly. Daily posting & community management. Paid pilots on top organic posts. Monthly performance review + refinements for next month.
04
Quarterly Reset
Strategy checkpoint, bigger creative push, new offer/campaign tests, eliminate under-performers, scale winners. Keep compounding what works.

Ready to Build a Revenue-Generating Social Presence?

Let's audit your current social strategy and build a 90-day plan to drive leads, sales, and sustainable growth.
Get a Free Strategy Audit
OUTCOMES YOU GET

Measurable Results, Not Vanity Metrics

Success metrics agreed up-front—growth targets, deliverables, decision checkpoints— then refined quarterly based on what actually drives your business forward.

Demand & Revenue

Leads, sales, bookings, memberships, event RSVPs. We track revenue influenced by social, not just vanity engagement metrics.
  • Cost per lead/acquisition
  • Booked calls & demos
  • 28/90-day revenue attribution
  • CAC vs LTV tracking

Compounding Organic Growth

Content builds community, community drives retention, retention increases LTV. Social becomes a self-sustaining growth engine.
  • Reach quality (saves/shares)
  • Follower → customer conversion
  • DM → lead conversion rate
  • Organic reach growth

Creative That Performs

From authentic UGC to TVC-level brand assets—every piece of content is designed to perform on platform algorithms and drive action.
  • Hook retention (first 3s)
  • Watch time & completion rate
  • Click-out rate to website
  • Ad creative ROAS

Clarity & Decision Power

Live dashboards, cohort tracking, attribution modeling, and 'stop/scale' rules. You always know what's working and where to invest next.
  • Monthly performance reviews
  • Channel ROI transparency
  • Content winners identified
  • Data-backed recommendations
"We don't measure success by follower count. We measure success by revenue generated, leads captured, and customers acquired through social media."
This is why New Zealand businesses choose Refined for social media management.
FREQUENTLY ASKED QUESTIONS

Everything About Social Media Management

Still have questions? Let's talk about your social goals and build a custom growth plan.
Get a Free Strategy Audit
What's included in social media management?
How much does social media management cost?
Do you manage all social platforms, or just Instagram?
Do you create the content, or do we provide it?
How do you measure success and ROI?
Can you integrate social with our existing marketing (ads, email, CRM)?
What's your process for community management and DM responses?
How long does it take to see results from social media management?

Ready to Turn Social Media Into a Revenue Engine?

Stop posting content that gets ignored. Let's build a social media system that drives leads, sales, and compounding organic growth for your Auckland or New Zealand business.
Cinema Production Includes:
90-day social growth strategy & content plan
UGC production, photography & video editing
Daily community management & DM triage
Paid ad integration (Meta, TikTok, LinkedIn)
Live performance dashboards & monthly reviews
In-house team access (no offshore outsourcing)
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Free social strategy audit + 90-day growth plan included
Your competitors are investing in strategic social media management.
If you're not building a revenue-generating social presence, you're losing customers to brands who are.
Full
In-House Team
Data
Driven Growth
Revenue
First Approach
NZ
Based & Owned